Melula a child-oriented design fashion brand from Copenhagen, Denmark.
The danish design duo Louise Møllermark and Søren Hougesen joined forces in 2015 focusing on simple and beautiful design aesthetics. Melula is a direct product of this collaboration.
We love kids, kids are fun just as they are - active, creative and playfull.
Melula was founded because we couldn’t find children’s shoes with both childlike and playful look in combination with a feel of the simplicity of Scandinavian design.
Shapes and Colors are one of the fundamentals in Melula.
We derive our inspiration from the creative processes of children and how they express themselves while playing, keeping the conventional errors in mind, we where able to create a classic stylish shoe that are playful, fun and has a unique colourfull approach to design. Melula shoes are aiming for a unisex approach, unless our patterns guides in a clear direction.
The shoes is a transition shoe that both can be used for when your little ones needs to look stylish, but also just for everyday use. We are continualy developing new prints and styles, so that Melula can continue to be a brand that dictates trends instead of following them.
Transparent and Fair production
We chose to focus heavily on the design and the production as the most important ingredients in the development of the collection. The production of our shoes is an important factor. We cooperate only with manufacturers that have full transparency and works within sound ethical guidelines, fair working conditions and the compliance with environmental standards.
Quality and comfort are extremely important while creating a shoe for children. That’s why we chose a soft material, which is suitable for the foot. The material and the inner construction stabilizes the ankle but also make it flexible enough to bend, which is important for movability as well as Our shoes are made out of strong and durable fabrics. They are easy to clean and breathable for the foot.
- Material: Textile upper w. print/pattern
- Innerlining: Soft textile lining
- Inner sole: cushioned footbed
- Sole: Coloured Natural rubber with top stitching detail